How to do Affiliate Marketing on Shopify
In the last two articles, we recommended some affiliate tool apps that work well. In the next article, we will learn how to use these tools to create benefits for our website, that is, how to set the appropriate commission ratio, which will be more effective. The role of affiliate marketing is maximized, and the website has higher conversions, ensuring maximum profit and taking into account the motivation of influencers to help promote.
To really get the most out of our marketing tools, we need to do some groundwork ahead of time:
1. Detailed operation plan of affiliate marketing plan
Define sales and marketing goals and what kind of affiliate commissions you are willing to offer. Can be discounts, free products, coupons, or other incentives.
Set a budget range, and write it out in detail so that influencers clearly understand the rules you make.
For some businesses, all they need is a simple affiliate marketing tool, while others may need additional communication features like bulk emails, automatic payments, custom dashboards, and more.
Once we clearly set up the features and defined the commission structure, it was easy to find the right application.
2. Choose the right tool
Now that we have the basic affiliate strategy in place, it's time to find the right marketing tools. Here are a few quick ways:
See which tools your competitors are using Read online reviews and ratings Sign up for trials and demos to better understand how tools work and judge the fit
When we're ready to try out or buy the app, we simply log into our Shopify account, navigate to the listing page for the selected app, and click "Add App" - then follow the instructions to set it up.
3. Develop contact information
This step is to determine how and why to communicate with affiliates. Email communications are often the best way to join new affiliates and stay connected throughout the event.
Some emails can be automated through the Shopify affiliate marketing app, while others require a human response (eg onboarding emails, customer support, payment inquiries, etc.). We may also promote affiliate programs on social media, websites, or other marketing channels.
4. Recruiting affiliates
With the right tools, we can start recruiting the ideal members. It's important to clearly define what we're looking for, what we're willing to pay, and what we need to pay: sales, clicks, leads, etc.
We can use an affiliate marketing app to find affiliates on their own network, or we can start with our own customer base (as with referral marketing).
5. Continuous tracking and management
Easily track performance and manage affiliate programs using the dashboard provided by affiliate marketing tools.
Through the analysis and insights received by the app, we can further optimize the affiliate program.
While having a diverse marketing mix is always a good strategy, we truly believe that affiliate marketing should be an important part of the job.
While there are many apps that perform similar tasks, it's important to get the most out of it. Therefore, we recommend that everyone should try and research each app.